Note: This translation was generated by AI. The original language of this text is Spanish.
ElijoLocal (#IChooseLocal) is the new campaign promoted by the Red Comparte (Comparte Network) and country social centers that seeks to raise public awareness about the importance of local and neighborhood consumption, highlighting its social, economic, and community impact within neighborhoods and territories.
Through a visual campaign supported by a poster with a QR code and an animated video, the initiative aims to generate reflection, awareness, pride, and commitment to more responsible consumption habits. The message is clear: when we choose to buy in our neighborhood, we are not just acquiring a product or service; we are strengthening the social fabric, boosting the local economy, and contributing to the sustainable development of our communities.
Why is local consumption important?
Local consumption is a daily decision with a profound impact:
- It strengthens the neighborhood economy and generates employment, as money circulates within the community, creating a multiplier effect that benefits small producers, merchants, and their families.
- It promotes equity and dignity by valuing fair work, community entrepreneurship, and popular and solidarity economy initiatives.
- It reinforces the social fabric, promoting relationships of trust, proximity, and mutual support between neighbors and merchants.
- It reduces environmental impact by decreasing transportation distances, polluting emissions, and the carbon footprint.
- It sustains local identity and culture, recognizing the knowledge, trades, and traditions unique to each territory.
About the Red Comparte
Red Comparte (Comparte Network) is a network founded in 2010 with the purpose of contributing to the generation of economic-productive alternatives that offer dignified living conditions to excluded populations in Latin America. The partner entities of the Red Comparte are social organizations—also known as “social centers”—with an extensive track record in accompanying vulnerable communities. Most of them are linked to the network of Social Centers of the Society of Jesus in Latin America.
With #ElijoLocal, the Red Comparte and Hogar de Cristo Ecuador reaffirm their commitment to building more just, inclusive, and sustainable community economies, inviting citizens to join this effort through a simple but transformative action: choosing local.
Official website: https://www.redcomparte.org/
